[[alternative]]Research on the Service Management of the Health Industry from the Viewpoint of Consumers

[[abstract]] 近年來健康產業蓬勃發展，因此芳香療法越來越被重視，消費者也更需求尋找紓壓之方式，透過芳香精油嗅吸，經絡觸撫按摩皮膚滲透入人體內發揮療效，運用植物萃取之精油以達到預防或治療提升人體免疫力，維護人體健康的一種自然療法與輔助療法。搭配使用劑量使用部位與手法用於治療許多生理狀態同時影響心智及情緒以獲得身心靈之整合性療效。然而消費者體驗到不只物質本身，更尋求身心體驗心靈釋放壓力，而經營者在經營型態多角化之下，透過健康產業的策略與行銷管理必須聚焦為顧客創造價值，以便能滿足顧客需求，同時提升企業永續經營的機會。 按摩在芳療中是相當重要的一部份，一種愛與關懷，富有溫度的方法。精油按摩的目的除了使芳香精油更有效地滲入皮膚，激勵提振或舒緩情緒，減輕局部的不適，也可以透過神經系統，反射系統或是經絡進行身心照顧，甚至單從物理治療的角度來看，按摩本身已具有促進血液循環、放鬆肌肉、消除疲勞、刺激經絡穴位的功效。藝術是一種治療方式，在藝術治療者的協助下，透過繪畫、塑造等藝術媒材，從事新象表達，藉此新象表達把存於內心而未表達出來的思想與情感向外呈現出來。此一時表達和呈現出來的心理投射。 使用芳香精油法、經絡觸撫法、釋壓繣繪法進行研究，經由文獻和直接觀察探討中健康管理關鍵因素。透過訪談在地參與藝術療癒的銀髮族，進行訪談法之半結構式訪談進行研究。[[abstract]] In recent years, the health industry has developed vigorously. As a result, aroma therapy has been paid more and more attention. Consumers are also looking for ways to relieve stress. Through the smell of aromatic essential oils, the meridian touch and massage the skin penetrates into the human body to exert its effect, and the use of essential oils extracted from plants In order to achieve prevention or treatment, enhance human immunity, and maintain human health, a natural therapy and auxiliary therapy. The combined use of dosage, location and technique is used to treat many physiological conditions and affect the mind and emotions to obtain an integrated curative effect of body, mind and soul. However, consumers are not only experiencing the material itself, but also seeking physical and mental experience to relieve stress. Under the diversification of business types, operators must focus on creating value for customers through strategies and marketing management in the health industry in order to meet customer needs. At the same time, it will enhance the opportunities for sustainable business operations.Massage is a very important part of aromatherapy, a way of love Rich temperature method. The purpose of essential oil massage is to make the aromatic essential oil penetrate into the skin more effectively, stimulating, boosting or relaxing.. The purpose of essential oil massage is not only to make aromatic essential oils penetrate into the skin more effectively, stimulate, boost or relieve emotions, and relieve local discomfort. It can also take care of the body and mind through the nervous system, reflex system or meridian, even from the perspective of physical therapy. , Massage itself has the effect of promoting blood circulation, relaxing muscles, eliminating fatigue, and stimulating meridian points. Art is a form of therapy. With the assistance of art therapists, new image expressions are used through art media such as painting and modeling, through which new image expressions present unexpressed thoughts and emotions in the heart. The psychological projection expressed and presented at this moment.Use aromatic essential oil method, meridian touch method, and pressure relief method to conduct research, and discuss key factors of health management through literature and direct observation. Through interviews with silver-haired people who participate in art healing in the area, a semi-structured interview of the interview method is conducted for research