[[alternative]]Analysis of Self-publishing Service Evaluation Model

[[abstract]] 自助出版是新興的出版商務模式，本文根據專家訪談、資料收集與文獻回顧後，針對出版社所提供的自助出版服務平台的評估模型，提出四個構面與十二項評估準則。研究結果發現，通路構面是影響出版社所提供自助出版服務平台最重要的因素，其權重值為0.458，其次則分別是行銷構面(0.293)、價值構面(0.166)以及產品構面(0.083)。而在產品構面中，「協助作者編輯的能力」是最重要的評估準則，其次分別是「編輯系統的有用性」以及「編輯系統的易用性」；至於在價值構面中，「給予作者的利潤」是最重要的評估準則，其次分別是「出版社的穩定度」以及「結帳的週期」；而在有關行銷構面中，「投入行銷活動的資源」是最重要的評估準則，其次分別是「出版社的品牌」以及「協助作者辦簽書會」；最後是有關通路構面，「電子書通路」是最重要的評估準則，其次分別是「連鎖書店通路」以及「其他通路」。而在整體評估準則權重分析的結果知道，「電子書通路」、「投入行銷活動的資源」以及「連鎖書店通路」等三項是最重要的評估準則。[[abstract]] Self-funded publishing is a new publishing business model. Based on expert interviews, data collection and literature review, this article proposes four dimensions and twelve evaluation criteria for the evaluation model of the self-funded publishing service platform provided by publishers. The results of the study found that the channel dimension is the most important factor affecting the self-paid publishing service platform provided by the publishing house, and its weight value is 0.458, followed by the marketing dimension (0.293), the value dimension (0.166) and the product dimension ( 0.083). In the value aspect, “the ability to assist authors in editing” is the most important evaluation criterion, followed by “the usefulness of the editing system” and “the ease of use of the editing system.” As for the value aspect, “give Author's profit” is the most important evaluation criterion, followed by “publisher’s stability” and “checkout cycle”; in the relevant marketing aspects, “resources invested in marketing activities” is the most important evaluation criterion. , Followed by the “publisher's brand” and “Assisting the author to organize book signings”; finally, the channel dimension, “e-book channel” is the most important evaluation criterion, followed by “chain bookstore channel” and “other path”. As a result of the weight analysis of the overall evaluation criteria, it is known that the “e-book channel”, “resources invested in marketing activities” and “chain bookstore channel” are the most important evaluation criteria