[[alternative]]Exploring the Strategy of Cultural and Creative Activities Based on RBV: The Case of Kinmen County

[[abstract]] 金門是一個充滿古風及閩南文化的傳統聚落，有著豐富的人文地景和戰地歷史，還有知名的縣營產業金門酒廠，獨特文化和地理位置，讓金門不管是發展觀光或是文創產業都相當有深度和話題性；本研究主要以資源基礎理論、公部門體制及金門離島特殊文史背景，探討地方政府對於文化創意產業發展之相關議題，並分析其發展概況及面臨之問題。採質性研究方法，透過次級資料的蒐集、分析、歸納整裡，得到研究結果如下：一、文化創意產業確實需要公部門的資源扶持與補助，尤其在金門離島地區，人口不足且工商發達程度無法與台灣本島相比，透過公部門的協助可以改善並提升文化創意產業的發展。二、金門縣政府、觀光局、金門酒廠，分別提供了不同的資源協助文化產業的發展。例如：縣政府提供文創產業的計畫補助，雖然這些補助只是很微小的一部分，短期且持續性的扶植對於地方仍是有幫助；金門酒廠則成立財團法人金門酒廠胡璉文化藝術基金會，弘揚文化藝術、酒文化並促進文藝交流，致力於籌辦各種文化藝術展演和推廣。三、改善金門地區文化創意產業的發展策略包括：先改變既有的思維建立新的溝通模式；觀念的創新對於金門的經濟發展是有助益，讓在地企業和居民更了解在地的文化優勢。發展出不可替代性的產業特色，運用豐富的獨特戰地資源，提升旅遊或文創產業的價值，重新探索金門的歷史、文化及未來。[[abstract]] Kinmen is a traditional city full of ancient wind and Kinnan culture, with rich humanistic scenery and battlefield history, as well as well as well-known county-run industry Kinmen Winery, unique culture and geographical location, so that Kinmen whether it is the development of tourism or creative industries are quite in-depth and topical;The results of the seating research method are obtained as follows through the collection, analysis and induction of secondary data: First, Cultural and creative industries do need the resource support and subsidies of the public sector, especially in the Kinmen islands, only around 60000 populations and the industrial and commercial development cannot be compared with that of Taiwan, and this industry can be improved and enhanced through the assistance of the public sector. Second, the Kinmen County Government, the Tourism Bureau, Kinmen Kaoliang Liquor Inc. (KKL), respectively, provided different resources to assist the development of cultural industries. For example, the county government provides program subsidies for the creative industries, although these subsidies are only a small part, short-term and sustained support is still helpful to the local, and KKL has set up a consortium of legal persons, KKL Hu-Lei Culture and Art Foundation, to promote culture and art, wine culture and promote literary and artistic exchanges, committed to the organization of various cultural and artistic exhibitions and promotion. Third, the development strategy of improving the cultural and creative industries in Kinmen area includes: changing the existing thinking to establish a new communication mode, and the innovation of ideas is helpful to the economic development of Kinmen, so that local enterprises and residents can better understand the cultural advantages of the land. Develop irreplaceable industrial features, use abundant and unique battlefield resources, enhance the value of tourism or creative industries, and re-explore the history, culture and future of Kinmen