[[alternative]]Use the IPA Model to Explore People's Views on Temple Souvenirs

[[abstract]] 本研究旨在探討消費者對於購買廟宇紀念品的重視度與滿意度。研究結果顯示，在滿意度前三名為「廟宇的紀念品能傳達該廟宇的精神」、「廟宇的紀念品兼具美觀與實用」和「紀念品能根據不同的心願給予不同的商品類型」。 對於廟宇的紀念品滿意度最低的項目，分別是「物超所值」、「兼具美觀與實用」和「豐富多元」這三項，值得注意的是，「廟宇的紀念品兼具美觀與實用」是重視度第二高的項目，卻也同時是滿意度第二低之項目，顯見廟方在紀念品的設計方面，未來可以有很大的進步空間。 在IPA分析部分，位於D象限、必須優先改善的題項分別是「廟宇的紀念品豐富多元」與「廟宇的紀念品兼具美觀與實用」。 屬於「潛在威脅」的C象限，屬於次要改善之項目，分別是「廟宇的紀念品是物超所值的」、「廟宇的紀念品能提供精美的包裝」、「廟宇的紀念品能提供客製化服務」、「廟宇的紀念品能提供自動販賣機的銷售管道」與「廟宇的紀念品能提供網路銷售管道」，這些是廟方次要解決的問題，基於經費分配與錢要花在刀口上的觀念，廟方可以在行有餘力之後再行解決這些問題。 [[abstract]] The results show that the top three categories of satisfaction are “Temple souvenirs can convey the spirit of the temple”, “Temple souvenirs are both beautiful and practical” and “Souvenirs can be given to different types of goods according to different wishes.” The items with the lowest satisfaction for temple souvenirs are “excellent value for money”, “beautiful and practical” and “rich and diverse”. It is worth noting that “temple souvenirs are both beautiful and practical.” It is the second highest valued project, but it is also the second lowest satisfaction project. It is obvious that the temple can have a lot of room for improvement in the design of souvenirs in the future. In the IPA analysis section, the items in the D quadrant that must be prioritized for improvement are “Temple souvenirs are rich and diverse” and “Temple souvenirs are both beautiful and practical.” Quadrant C, which belongs to the “potential threat”, is a secondary improvement project. They are “Temple souvenirs are value-for-money”, “Temple souvenirs can provide exquisite packaging”, and “Temple souvenirs can be customized Services”, “Temple souvenirs can provide sales channels for vending machines” and “Temple souvenirs can provide online sales channels”. These are the secondary problems that the temple must solve, based on the allocation of funds and the cost of money. Conceptually, the temple authorities can solve these problems after they have enough power