PENGARUH AKUNTANSI MANAJEMEN LINGKUNGAN DAN STRATEGI TERHADAP INOVASI PADA INDUSTRI TAHU DI KOTA PALEMBANG

This study aims to study whether environmental management accounting variables and strategies are related to innovation in the tofu industry in Palembang. The theory used in this study is the Legitimacy Theory. The population is the tofu industry in the city of Palembang, while the sample is business owners who run the production business with a total sample of 35 respondents. The data analysis technique used is multiple regression analysis to find out environmental management accounting variables and strategies for the innovation of the tofu industry in Palembang. This study also uses associative and quantitative methods to explain causal relationships and relationships between variables through hypothesis testing. Keywords: environmental management accounting, strategy and innovatio