Internet gambling: : A critical review of behavioural tracking research

This paper reviews and analyzes studies that are focused on Internet gambling with the use of behavioural tracking and big data to identify gambling behaviour. The behaviour of gamblers has been extensively studied and much has been published on the subject. The vast majority of research has relied on self-reported gambling behaviour or case study research. With the advent of the Internet, however, it has become possible for researchers to remotely study the real behaviour of gamblers. The goal has been to empirically describe playing behaviour in several conditions and contexts. Existing research, conducted since the 2000s, focuses on several forms of gambling such as sports betting, casino, poker, and lottery, but there is still only a concise body of research on gambling behaviour with the use of Internet gambling tracking data. Most studies are based on the same databases, meaning that a few companies and websites were the basis for most of the research produced so far. It is important to explore new sources of information, methodologies, and approaches to enrich discussion and contribute to a better understanding of this field. The empirical analysis of gambling behaviour with the use of tracking data was found to greatly contribute to the understanding of player behaviour, despite existing limitations and problems. Considering that Internet gambling behavioural tracking is still a fairly recent phenomenon, much can still be done to further develop this field of research.