Add to ORKGDoctoral Degree. University of KwaZulu-Natal, Pietermaritzburg.Abstract available in PDF
This study examined knowledge of academic librarians in relation to marketing of library services an...
Abstract Purpose – The paper intends to explore the use and practice of the marketing concept by lib...
This study examined the influence of marketing on use of library services by postgraduate students i...
The paper examined the strategies used for marketing of information resources and services in medica...
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
This paper makes a case for marketing library and information services in Nigerian University Librar...
This paper makes a case for marketing library and information services in Nigerian university librar...
University libraries in Nigeria exist to support teaching, learning and research needs of their pare...
This study was to investigate marketing of library and information services prevalent in six geograp...
Marketing of library services in the present century is important, considering the developments in t...
The paper takes a look at the medical libraries of selected health establishments in Ekiti State, Ni...
This study examines marketing library and information services in academic libraries. Specific objec...
Background: Communication and use of medical information is an important factor in the delivery of ...
This study was designed to investigate the marketing of library services in academic libraries in Ni...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
This study examined knowledge of academic librarians in relation to marketing of library services an...
Abstract Purpose – The paper intends to explore the use and practice of the marketing concept by lib...
This study examined the influence of marketing on use of library services by postgraduate students i...
The paper examined the strategies used for marketing of information resources and services in medica...
The study assess the impact of marketing strategies in two medical institutions in Lagos State. It p...
This paper makes a case for marketing library and information services in Nigerian University Librar...
This paper makes a case for marketing library and information services in Nigerian university librar...
University libraries in Nigeria exist to support teaching, learning and research needs of their pare...
This study was to investigate marketing of library and information services prevalent in six geograp...
Marketing of library services in the present century is important, considering the developments in t...
The paper takes a look at the medical libraries of selected health establishments in Ekiti State, Ni...
This study examines marketing library and information services in academic libraries. Specific objec...
Background: Communication and use of medical information is an important factor in the delivery of ...
This study was designed to investigate the marketing of library services in academic libraries in Ni...
Adoption of marketing concept into information oriented organizations such as academic libraries has...
This study examined knowledge of academic librarians in relation to marketing of library services an...
Abstract Purpose – The paper intends to explore the use and practice of the marketing concept by lib...
This study examined the influence of marketing on use of library services by postgraduate students i...