Add to ORKGThis presentation reviews progress to date on developing an industry partnership within the advertising major of the Bachelor of Communications and Media. The program aims to prepare students for careers in communications. To achieve this, it is necessary to establish close links with industry2. Phase 1 was to identify and attract a potential long-term industry partner who is willing to be involved. An email outlining details of the proposed partnership was sent to five ex-students who work in the industry and one responded positively. Phase 2 (which has just been completed) was to trial the relationship through three courses. Initial findings based on a review meeting with the partner agency principals, reveal satisfaction with their invol...
As the job market becomes increasingly competitive, advertising educators must help students develop...
A series of roundtable discussions with Postgraduate Course Leaders across UAL were held in May 2015...
With the growth of online advertising and social media, it is increasingly necessary that advertisin...
With the advent of new technologies and greater access to information by consumers, the marketing co...
In line with an evolving profile of the university graduate, learning and teaching strategies are ch...
Industry relevance is a buzzword, but one with real implications for student learning, curricular de...
Establishing and maintaining close links with industry to equip BA Journalism students with the prof...
In a world characterised by rapid change, universities are under increasing pressure from employers ...
Work-integrated learning through industry-based placements characterizes a degree program launched b...
In line with an evolving profile of the university graduate, learning and teaching strategies are ch...
Calls for improvements in the teaching of business administration are ubiquitous. The history of adv...
While guest speakers are a regular feature on many digital marketing courses in HE, this research hi...
Academic learning and teaching is becoming increasingly shaped by successful partnerships between th...
Universities in Australia engage with industry to develop creative and current curriculum, provide ...
Collaboration between business and higher education has provoked debate over the mission of academe ...
As the job market becomes increasingly competitive, advertising educators must help students develop...
A series of roundtable discussions with Postgraduate Course Leaders across UAL were held in May 2015...
With the growth of online advertising and social media, it is increasingly necessary that advertisin...
With the advent of new technologies and greater access to information by consumers, the marketing co...
In line with an evolving profile of the university graduate, learning and teaching strategies are ch...
Industry relevance is a buzzword, but one with real implications for student learning, curricular de...
Establishing and maintaining close links with industry to equip BA Journalism students with the prof...
In a world characterised by rapid change, universities are under increasing pressure from employers ...
Work-integrated learning through industry-based placements characterizes a degree program launched b...
In line with an evolving profile of the university graduate, learning and teaching strategies are ch...
Calls for improvements in the teaching of business administration are ubiquitous. The history of adv...
While guest speakers are a regular feature on many digital marketing courses in HE, this research hi...
Academic learning and teaching is becoming increasingly shaped by successful partnerships between th...
Universities in Australia engage with industry to develop creative and current curriculum, provide ...
Collaboration between business and higher education has provoked debate over the mission of academe ...
As the job market becomes increasingly competitive, advertising educators must help students develop...
A series of roundtable discussions with Postgraduate Course Leaders across UAL were held in May 2015...
With the growth of online advertising and social media, it is increasingly necessary that advertisin...