Facebook Advertising: The New Way to Reach College Students?

In lieu of an abstract, below is the first paragraph of the paper. Facebook is an online community that serves to connect students through networks based on their college, university, or similar interests. It was launched in February of 2004 by then-Harvard student Mark Zuckerberg, who was interested in creating a network for Harvard students only (The Facebook. 2005). However, so many students signed up that by the fall of 2005, there are over four million college and university students at over 2,500 different schools in different states, territories, and countries around the world facebooking each other (The Facebook. 2005). After expanding nation-wide, Facebook creators decided to start selling advertisements on their site in order to make a profit. Facebook then joined the thousands of other websites available online featuring the newest form of advertising: online ads