In order to support the decision-making process related to the reduction of land consumption into the urban regeneration interventions, the present research has the aim to define and propose a goal programmingbased model that can be adopted for the negotiation phases of public and private subjects involved. In particular, the proposed model can provide for a range of feasible scenarios that, according to the specific purposes of the Public Administration, can be implemented in order to achieve the financial, environmental and social level of sustainability targets set by the Agenda 2030. In this way even the private entrepreneur can verify his personal convenience to participate in the investment. Furthermore, the possibility provided by th...