Add to ORKGThe content of this article is the analysis of Web communication strategies used by corporate museums. The main goal of the research is to analyze the Italian corporate museum’s communication in order to first review the digital identity and the reach and engage operations used by them. Through several indicators, the study highlights both strengths and weaknesses of the online strategies used by those samples, which have been selected among Museimpresa partner museums operating in the commodities sector of desig
and keywords The presentation of heritage is a central role of a museum. The growing complexity of m...
The article aims to analyze the characteristics of web communication in the field of art and culture...
Dialogic communication is being boosted by the strong development of the social web. The web 2.0 is...
The content of this article is the analysis of Web communication strategies used by corporate museum...
Museums must adapt to the increasingly massive use of the Internet, and use it to reach new audience...
Objectives: The purpose of this paper is to analyze the marketing relationship between small and med...
ICOM italia - Digital Cultural Heritage Research Group WEB STRATEGY SCHEME - WSS 2019 How to mo...
Producción CientíficaThe success of a web communication strategy depends on the ability to construct...
This paper explores whether and how digital technologies shape the strategic use of corporate museum...
The development of information and communication technology represents a remarkable chance to sprea...
The study proposes to see whether companies that have set up company museums and archives realise th...
Purpose of the paper: The purpose of the work is to analyze the role of social media choices in comm...
The aim of this paper is to offer the case study of the archaeological museum Antonino Salinas in Pa...
Over the last years, the use of technology has become a crucial part of a visitor’s experience in a ...
The Internet has changed the way in which organizations communicate with their publics, and museums ...
and keywords The presentation of heritage is a central role of a museum. The growing complexity of m...
The article aims to analyze the characteristics of web communication in the field of art and culture...
Dialogic communication is being boosted by the strong development of the social web. The web 2.0 is...
The content of this article is the analysis of Web communication strategies used by corporate museum...
Museums must adapt to the increasingly massive use of the Internet, and use it to reach new audience...
Objectives: The purpose of this paper is to analyze the marketing relationship between small and med...
ICOM italia - Digital Cultural Heritage Research Group WEB STRATEGY SCHEME - WSS 2019 How to mo...
Producción CientíficaThe success of a web communication strategy depends on the ability to construct...
This paper explores whether and how digital technologies shape the strategic use of corporate museum...
The development of information and communication technology represents a remarkable chance to sprea...
The study proposes to see whether companies that have set up company museums and archives realise th...
Purpose of the paper: The purpose of the work is to analyze the role of social media choices in comm...
The aim of this paper is to offer the case study of the archaeological museum Antonino Salinas in Pa...
Over the last years, the use of technology has become a crucial part of a visitor’s experience in a ...
The Internet has changed the way in which organizations communicate with their publics, and museums ...
and keywords The presentation of heritage is a central role of a museum. The growing complexity of m...
The article aims to analyze the characteristics of web communication in the field of art and culture...
Dialogic communication is being boosted by the strong development of the social web. The web 2.0 is...