POP CULTURE’S IMPACT ON SOCIETY AND AN INDIVIDUAL

Namen diplomskega dela je raziskati in analizirati vpliv pop kulture, predvsem pop glasbe, na družbo ter posameznika, na primeru globalne pop zvezde Madonne. Pop kulturo pogosto označimo za nepomembno, plehko ter ob tem pozabimo, kako velik vpliv ima na dojemanje sveta okoli nas. V diplomskem delu razložim, kaj točno delo Madonne pomeni v širšem kontekstu samega razvoja pop glasbe in pop kulture, kako so njeni drzni podvigi pripomogli k napredovanju in oblikovanju le-te, ob tem pa se navežem na teorijo Adorna. Osredotočim se na vpliv njenega dela na mojo lastno umetniško prakso ter na praktičen del diplomskega dela – knjigo umetnika. Ob tem se navežem na zinovstvo in koncept DIY umetnosti, ki se je razširil znotraj pop kulture, predvsem ob vzponu punk glasbe. Knjiga umetnika deluje kot nadgradnja zina in se osredotoča na moj osebni odnos do Madonne in njenega dela ter na njen vpliv name in na mojo prakso.The purpose of the thesis is to research and analyze the influence of pop culture, especially pop music, on society and individuals, using the example of the global pop star Madonna. We often mark pop culture as unimportant, bland, forgetting how much it shapes our perception of the world around us. In my thesis, I explain what Madonna\u27s work means in the broader context of the development of pop music and pop culture, how her bold stunts helped to advance and shape pop culture. I refer to Adorno’s theory. I focus on how she influenced me in my own art practice - the practical part of the diploma work, which is the artist\u27s book. I turn to zine making and the DIY concept of art making, that spreaded within pop culture, espe- cially with the rise of punk music. The artist\u27s book acts as a superstructure of the zine and focuses on my personal relationship with Madonna\u27s work, as well as her influence on me and my practice