Design of graphic products to improve advertising and sales in a beauty salon

V diplomskem delu so opisani in predstavljeni grafični izdelki, ki smo jih izdelali za lepotni salon, torej logotip, vizitka, darilni bon, nalepka z logotipom, kartica za zapisovanje terminov, cenik in embalaža. Namen diplomske naloge je bil izdelati različne grafične izdelke za dodatno promocijo novega kozmetičnega salona. V teoretičnem delu sta opisana uporabljena programa (Adobe Illustrator in Adobe Photoshop), ki smo ju v nalogi uporabljali za izdelavo prej omenjenih izdelkov. V teoretičnem delu so prav tako predstavljene in opisane uporabljene tehnike tiska (kapljični tisk, vroči tisk s folijo in elektrofotografija). Na začetku eksperimentalnega dela je prikazana primerjava izdelkov enega izmed lepotnih salonov. V nadaljevanju sta nato opisana uporabljena programa za izdelavo izdelkov, stroji, ki smo jih uporabili za izdelavo končnih izdelkov, uporabljeni materiali in pripadajoči formati. Prav tako so v tem poglavju opisani postopki izdelave posameznih izdelkov. Kasneje je prikazana priprava datotek za tisk in razrez, v poglavju „Rezultati in razprava“ pa so prikazani končni izdelki. Na koncu diplomskega dela so prikazani tudi rezultati ankete, ki smo jo izvedli. Glavni cilj naloge je bil izdelati logotip in podobo novega podjetja. Rezultat diplomskega dela so uspešno izdelan logotip in že omenjeni grafični izdelki, ki bodo pripomogli k večji prepoznavnosti kozmetičnega salona, kar so potrdili tudi rezultati ankete.In the Diploma thesis there were descriptions and presentations of the graphical designs, which were made for the beauty salon: the logo, a business card, a gift certificate, a sticker with a logo type, a card for appointment dates, price list and the packaging. The purpose of the Diploma thesis was to make different graphical products for an additional promotion of the new beauty salon. In the theoretical part there was a description of the two programs that were used (Adobe Illustrator and Adobe Photoshop) to create the above mentioned products. In the theoretical part there were also presentations and descriptions of the printing techniques which were used (inkjet printing, hot foil printing and electrophotography). At the beginning of the experimental part the overview of one of the beauty salons was shown. In the continuation there was a description of the programs that were used for the production of the designs, machines which were used for the manufacturing of the end products and the materials and formats which were used. In this chapter there were also descriptions of the design procedures of individual products. Later the preparation of files for printing and cutting were shown, and in the chapter “Results and discussions” the end products were presented. At the end of the Diploma thesis the answers to the survey that was made were shown. The main goal was to make a logo and image of the new company. Results of the degree were a successfully designed logo and the aforementioned graphic products, which were contributing to greater recognition of the beauty salon, which the survey has already shown