Designing the brand identity and the web site for a pastry shop

V diplomskem delu smo se osredotočili na oblikovanje učinkovite celostne grafične podobe za podjetje Nežni okusi, ki se ukvarja s peko in pripravo slaščic. V teoretičnem delu smo podrobneje obravnavali teorijo celostne grafične podobe, njeno vlogo za podjetje in ključne elemente, kot so logotip, barvna paleta, tipografija in pisarniške tiskovine. Opravili smo analizo logotipov in spletnih mest podjetij, ki se ukvarjajo z enako panogo. V praktičnem delu smo pridobljeno znanje uporabili za izdelavo celostne grafične podobe in spletne strani. V pomoč pri doseganju ciljev in izdelavi pa so nam bili Adobe programi.In the thesis, we focused on creating an effective corporate visual identity for the company Nežni okusi, which is engaged in baking and preparation of sweets. In the theoretical part, we presented the theory of the good corporate brand design, its role for the company and key elements such as the logo, colour palette, typography and stationery products. We also analyzed the logos and websites of companies in the same industry as our brand. In the practical part, we used the acquired knowledge for creating corporate visual identity for the company Nežni okusi and the website of the company. Adobe programs helped us achieve our goals and create an effective corporate visual identity