Add to ORKGThe purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence consumer situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role of perceived fit, commitment, and principle-based entities towards luxury brand CSR initiatives is also investigated
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
It is essential to understand how consumers react to scandals that occur in the domain the brand pro...
Purpose – Face concern is a personal value that refers to the extent an individual shows regard for ...
The pressure for luxury firms to devote more attention to sustainability initiatives has increased i...
The present research investigates whether and under what conditions consumers react to different kin...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 will...
The notion of "responsible luxury" may appear as a contradiction in terms. This article investigates...
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as inco...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
It is essential to understand how consumers react to scandals that occur in the domain the brand pro...
Purpose – Face concern is a personal value that refers to the extent an individual shows regard for ...
The pressure for luxury firms to devote more attention to sustainability initiatives has increased i...
The present research investigates whether and under what conditions consumers react to different kin...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This research challenges the notion that luxury and CSR are incompatible by investigating whether an...
This paper investigates the effect of luxury companies\u2019 CSR initiatives on consumers\u2019 will...
The notion of "responsible luxury" may appear as a contradiction in terms. This article investigates...
Luxury industry and Corporate Social Responsibility (CSR) activates are generally considered as inco...
Sustainability is arguably one of the major trends of the new millennium. For companies, this means ...
It is essential to understand how consumers react to scandals that occur in the domain the brand pro...
Purpose – Face concern is a personal value that refers to the extent an individual shows regard for ...