Objective – The objective of this study is to observe the mental accounting of managers when choosing between aggregate or disaggregate items in income statements. Managers who experience mental accounting may behave opportunistically because they may consider cost-benefits based on which of the two has a higher utility. Methodology/Technique – This study is experimental in design. It involves 40 accounting graduates who have been working for at least three years in the same company as decision makers in the field of finance and accounting. Findings – The test results of the research experiment using MANOVA Test (Factorial Design) with SPSS 23 found that overall, the managers will support the presentation of aggregate or disaggregate based...
The present research shows that the predictions and outcomes of mental-accounting tests depend on wh...
This research examines whether firms managed earnings in the year they adopted SFAS 109, Accounting ...
The aim of the present study is to verify if people\u2019s perception of causerelated marketing (CRM...
Mental accounting is the set of cognitive operations used by individuals and households to organize,...
Current paper examines the effect of retrospective source of finance on the capital budgeting decisi...
This article aimed to evaluate the influence of the alignment of operators’ preferences for aggregat...
Mental accounting is a concept associated with the work of Richard Thaler. According to Th...
Evidence from the behavioural decision literature suggests that economic decisions may be made on le...
Evidence from the behavioural decision literature suggests that economic decisions may be made on le...
Abstract: Mental Accounting and Illusion of Happiness: Understanding The Mind and Its Implications f...
Mental accounting describes a series of cognitive operations that help organize financial activities...
Managerial decision making and control contain various challenges. One aspect that is increasingly b...
This essay aims at clarifying the relationship between mental accounting and fungibility through a q...
"Money earned through gifts without efforts will be spent more quickly than the money resulted from ...
Mental accounting is a technique for asserting self-control in the face of consumption decisions, fu...
The present research shows that the predictions and outcomes of mental-accounting tests depend on wh...
This research examines whether firms managed earnings in the year they adopted SFAS 109, Accounting ...
The aim of the present study is to verify if people\u2019s perception of causerelated marketing (CRM...
Mental accounting is the set of cognitive operations used by individuals and households to organize,...
Current paper examines the effect of retrospective source of finance on the capital budgeting decisi...
This article aimed to evaluate the influence of the alignment of operators’ preferences for aggregat...
Mental accounting is a concept associated with the work of Richard Thaler. According to Th...
Evidence from the behavioural decision literature suggests that economic decisions may be made on le...
Evidence from the behavioural decision literature suggests that economic decisions may be made on le...
Abstract: Mental Accounting and Illusion of Happiness: Understanding The Mind and Its Implications f...
Mental accounting describes a series of cognitive operations that help organize financial activities...
Managerial decision making and control contain various challenges. One aspect that is increasingly b...
This essay aims at clarifying the relationship between mental accounting and fungibility through a q...
"Money earned through gifts without efforts will be spent more quickly than the money resulted from ...
Mental accounting is a technique for asserting self-control in the face of consumption decisions, fu...
The present research shows that the predictions and outcomes of mental-accounting tests depend on wh...
This research examines whether firms managed earnings in the year they adopted SFAS 109, Accounting ...
The aim of the present study is to verify if people\u2019s perception of causerelated marketing (CRM...