Correlation between levels of education and coffee knowledge

Coffee is one of the most consumed drinks in the world. With its stellar popularity, it is astonishing that little has been said about the relationship between education levels with coffee drinking habits and coffee knowledge. This research was carried out from December 2016 to April 2017, with three hundred and fifteen (315) respondents taking part. Analysis of the gathered data involved two methods: descriptive graphs and partial least squares path modelling (PLS-PM). Two of the three latent variable correlations (education level–habits, and habits–coffee knowledge) had very weak levels of correlation (0.1014 and 0.0051, respectively), while one (education level–coffee knowledge) had a moderate level of correlation (0.4494). It is hoped this research will inform the general public about the relationship between education levels, coffee drinking habits, and coffee knowledge