Micro and small business empowerment through improvement of financial and marketing management

This research aims to empower SMEs through efforts to improve the management of Finance, marketing and the selection of SME strategies. The approach taken is to conduct exploration, provide training and workshops as well as the last stage is to provide assistance. This research is a kind of Aresearch study of action. It is expected that the SMEs participants in the research can: (1). Growing creative ideas. (2). Obtaining knowledge about micro business finance management (3). Obtaining information access capital for SMEs (4). To understand the marketing strategy. (5). To be able to make good business strategy selection. The results of this action study indicate: To enter the market, SMEs should access market and promotion of its products on targeted target market. Opportunities are always there for the development of SMEs in Surabaya and surrounding areas. With the training, both by the universities in Surabaya, especially the Faculty of Business Widya Mandala Catholic University Surabaya expected micro and small businesses able to create and present financial statements better, manage finances well so as to facilitate in obtaining business credit. Therefore, the development of managerial capability in SMEs done through continuous training process, workshop and mentoring to participants of SMEs participants