Business planning project with experiential approach have been implemented in beverage processing technology course, as a part of entrepreneurship teaching in undergraduate food technology study program. Seventy one students were divided into 6 groups and each group designed a business plan of beverage production. The business plans (production of RosBerry juice, Alang-alang jelly drink, Luo Tung Kua healthy drink, Aloe vera juice, Soycorn milk and Bumble bee) were realized by production each product in pilot plant and selling the products in campus area. Five groups succeed to realize their business plans and get profit varies from 11.67% to 58.29%, but one group (production of Bumble bee) suffered losses of 28.63%. About 84% of students ...
Through a collaborative experiential project, students become actively involved in the learning proc...
In the real business world, there is an opportunity for new start-up entrepreneur to develop their o...
In the spring semester of 2011, Katherine Cota began teaching MKTG 3586/5586. As part of the course,...
Business planning project with experiential approach have been implemented in beverage processing te...
Entrepreneurship training requires a non-traditional approach in which students must learn to embrac...
This paper makes a case for the use of experiential learning where a team-based project (business ve...
Many business schools have moved from traditional lecture style teaching to experiential learning ap...
This paper reports on an applied approach to educating young entrepreneurs about the realities of in...
It is feared that the unemployment rate among educated students will continue to increase if univers...
Nowadays entrepreneurship is of vital importance to the employability of European youngsters and is ...
The present study reports the experience of a project-based activity similar to the ones developed b...
Entrepreneurship education requires a supportive environment that is conducive to learning. Essentia...
Business Plan is an important document for entrepreneurs to guide them managing their business. Busi...
Academic literature has increasingly recognized the value of non-traditional higher education learni...
Purpose – The aim of this paper is to present an exploratory study that examined the development of ...
Through a collaborative experiential project, students become actively involved in the learning proc...
In the real business world, there is an opportunity for new start-up entrepreneur to develop their o...
In the spring semester of 2011, Katherine Cota began teaching MKTG 3586/5586. As part of the course,...
Business planning project with experiential approach have been implemented in beverage processing te...
Entrepreneurship training requires a non-traditional approach in which students must learn to embrac...
This paper makes a case for the use of experiential learning where a team-based project (business ve...
Many business schools have moved from traditional lecture style teaching to experiential learning ap...
This paper reports on an applied approach to educating young entrepreneurs about the realities of in...
It is feared that the unemployment rate among educated students will continue to increase if univers...
Nowadays entrepreneurship is of vital importance to the employability of European youngsters and is ...
The present study reports the experience of a project-based activity similar to the ones developed b...
Entrepreneurship education requires a supportive environment that is conducive to learning. Essentia...
Business Plan is an important document for entrepreneurs to guide them managing their business. Busi...
Academic literature has increasingly recognized the value of non-traditional higher education learni...
Purpose – The aim of this paper is to present an exploratory study that examined the development of ...
Through a collaborative experiential project, students become actively involved in the learning proc...
In the real business world, there is an opportunity for new start-up entrepreneur to develop their o...
In the spring semester of 2011, Katherine Cota began teaching MKTG 3586/5586. As part of the course,...