SEMIOTIC ANALYSIS OF CULTURAL CONTENTS IN RAYA AND THE LAST DRAGON MOVIE

A movie is a famous kind of mass media that conveys messages, information, and education. The portrayal of a movie might generate a new paradigm, which will have an indirect effect on the viewers’ mindset. “Raya and the Last Dragon” is a Walt Disney Animation Studios animated movie that represents South East Asia culture. The study aims to find out the cultural contents and to describe the denotations, connotations, and myths meanings of each cultural content reflected in “Raya and the Last Dragon” movie. The type of this research is qualitative descriptive research, namely research that presents a detailed description of the cultural contents of Raya and the Last Dragon movie. The theory used by researchers to examine the content of the movie is semiotic by Roland Barthes. Based on the research that has been done by the researcher, it was found two kinds of cultural content, namely 65 cultural items and 12 cultural practice. The cultural content is represented both verbally and visually. From those cultural contents, it brings out the elements of beliefs, practices, and behaviors such as the people’s hospitality in the movie. The combined power of ethnic, linguistic, and culturally varied mixing sets the framework for a highly distinct culture that both can survive and confront successfully