HUBUNGAN CELEBRITY WORSHIP DAN PSYCHOLOGICAL OWNERSHIP DENGAN AGRESIVITAS VERBAL PADA REMAJA FANS K-POP DI MEDIA SOSIAL DI YOGYAKARTA

This study aims to find out more about the relationship between celebrity worship and psychological ownership of verbal aggressiveness in adolescent K-Pop fans in Yogyakarta. The subjects of this study were 116 young K-Pop fans aged 12-22 years who live in Yogyakarta. This research using purposive sampling. The hypothesis in this study is that there is a relationship between verbal aggressiveness with celebrity worship and psychological ownership of K-Pop fans. Data were collected using a verbal aggressiveness scale which has an alpha coefficient of 0.926, the celebrity worship scale has an alpha coefficient of 0.933, the psychological ownership scale has an alpha coefficient of 0.939. The analysis technique used is multiple regression. The results showed that there was a positive relationship between celebrity worship and psychological ownership of verbal aggressiveness in adolescent K-Pop fans who live in Yogyakarta with a significance value of 0.000 (p