ANALISIS STRATEGI DIGITAL MARKETING PADA PRODUK SKINCARE NUTRISHE MELALUI MEDIA SOSIAL TIKTOK

In the current digital era, all information and communication activities are carried out using internet media. The more tough competition in the economic market makes people compete in digital marketing creations. The Internet revived various online-based outlets and facilitated the sale and purchase activity. One of the social media, which is currently viral is a forum for promotional media and personal branding, namely TikTok. TikTok lately continues to be a conversation among all people. From getting teenagers, young entrepreneurs, influencer micro-influencers, as well as other people. Social media endorsers skyrocketing today are one of the marketing strategies in each endeavor that has just started. The researcher chooses Nutrishe as a research object because it has advantages as a local skincare product of Jogja which is ranked 3rd in the influential local business category at TikTok. The subject of this study is a digital marketing strategy carried out by Nutrishe in marketing. The problem formula in this study is about the analysis of how the implementation of digital marketing strategy was carried out by Nutrishe through TikTok social media. The type of research used is a descriptive study with a qualitative approach. Data comes from interview activities and documentation results. After research, TikTok social media is an effective marketing media for Nutrishe