PENGARUH PENGGUNAAN AKUN INSTAGRAM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI WISATA (Studi Deskriptif Kuantitatif pada Followers Akun Instagram @wonosobohitz)

The development of information and communication technology is growing very fast. The information was initially obtained from conventional mass media and print media. But at this time the development of communication technology gave birth to the internet which gave rise to new media. How big is the influence of the @wonosobohitz instagram account on the fulfillment of tourist information needs on followers. To find out the magnitude of the influence of the @wonosobohitz Instagram account on the information needs of followers. Using the uses and gratifications theory In this study, the researcher used the survey method. questionnaire via google form. In this study, the population is followers of the Instagram account @wonosobohitz, totaling 243,000 followers as of February 15, 2022. The technique used is Simple Random Sampling. using the Slovin formula with a precision of 10%. The calculation is done by using a simple linear regression analysis test, showing the correlation number of the two variables 0.828. In the table the determinant coefficient is 68.5%. Hypothesis testing is carried out to prove whether the regression coefficient or not. Obtained a significance value (Sig.) 0.05, then Ha is accepted and Ho is rejected. This means that there is a magnitude of influence between the @wonosbohitz Instagram account on the fulfillment of tourist information needs on followers. It would be better if the consistency of uploading the account was further improved and communicated more with followers in the comments column or from Direct Messages (DM)