PENGARUH PROMOSI WISATA ALAM DI INSTAGRAM @EXPLOREJOGJA TERHADAP MINAT KUNJUNG WISATAWAN KE DESTINASI WISATA DI YOGYAKARTA

This study aims to determine the effect of nature tourism content on Instagram @explorejogja using AIDA marketing aspects on the interest of tourists visiting tourist destinations in Yogyakarta. this research uses descriptive quantitative research. The sampling technique used purposive sampling technique with a total sample of 100 people. The sample from this study is a follower of the @explorejogja account and likes @explorejogja’s uploads at least 20 times. Data collection methods are questionnaires and interviews. Measurement of data using likert scale with four answer choices. Data analysis using simple linear regression test. The result of the determination coefficient test is 0,604, which means that the variation in the content of natural tourism in @explorejogja can explain the variation in the interest of tourists visiting Yogyakarta by 60,4%. The results of the correlation test are 0,780 which shows that the level of the relationship between the variable content of nature tourism in @explorejogja and the interest of visiting tourists is strong and unidirectional. The desire indicator is the lowest variable X indicator. Product utilization indicator is the lowest Y variable indicator. Based on the results of the study, it shows that !! is accepted, so it can be concluded that there is a significant influence of the nature tourism content in @explorejogja on the interest of tourists visiting natural tourism destinations in Yogyakarta