The 29th European Signal Processing Conference (EUSIPCO 2021), Dublin, Ireland, 23-27 August 2021Many authors have discussed the reasons why Benford's distribution for the most significant digits is seemingly so widespread. However the discussion is not settled because there is no theorem explaining its prevalence, in particular for naturally occurring scale-invariant data. Here we review Benford's distribution for continuous random variables under scale invariance. The implausibility of strict scale invariance leads us to a generalisation of Benford's distribution based on Pareto variables. This new model is more realistic, because real datasets are more prone to complying with a relaxed, rather than strict, definition of scale invariance....