Festival territoriali: beni comuni culturali e fattori di identità comunitaria. Caso studio: Malazè, Campi Flegrei

TERRITORIAL FESTIVAL: COMMON CULTURAL HERITAGE AND COMMUNITY IDENTITY VALUES. MALAZE’, CAMPI FLEGREI CASE STUDY.-The term festival suits a wide variety of content and methodology. The Territorial Festival identifies specific factors deeply rooted to the territory, the community, its cultures, its economy and its practices: a diversified cluster of Common Heritage: Cultural and Territorial, physical but also Intangible. Represented by timing, a concept and unique connection with the territory. It thus becomes part of the cultural heritage of a territory and Common Cultural Heritage, thanks to processes of community narrative identity construction. An economic and cultural connection is thus created between the event and interested places, between the manifestation and the community. The territory redefines its identity through the communicative power of a territorial festival, ontological summary of detection related to places, to acquire a new image and use it as a creative territorial requalification tool. With the risk of a unifying and standardizing layer, dominated with the rhetoric of the territory, which may protect the diverse identity resources. The case study examined is the territorial festival Malazè/Phlegraean fields-Naples