Philosophers and scientists propose the idea that plants are cognitive, which has been met with criticisms. These criticisms focus on the fact that plants do not possess the properties traditionally associated with cognition. By contrast, several proponents introduce novel ways to conceptualize cognition. How should we make sense of this debate? In this paper, I argue that the plant cognition debate is not about whether plants meet a set of well-delineated and agreed-upon criteria according to which they count as cognitive. Rather, many proponents are hypothesizing about cognition. They construe COGNITION not as an expression of what cognition is, but rather as a conjecture about what cognition might be. These conjectures orient research th...