Small Town and Rural Economic Development: A Case Study Analysis of Strategies for Success

This research paper examines the issue of economic development in small, rural communities. Literature review of the difficulties facing small town communities and how the ever-evolving economy is affecting these communities demonstrates the need of small towns to create and implement economic development strategies in order to thrive in an urbanizing and globalizing world. Through a case study analysis of four small town communities in the United States (i.e. Ord, NE; Mitchell, SD; Davidson, NC; and Clinton, NJ), this paper aims to determine common, successful economic development strategies that have helped these communities grow and compete with larger communities. Common strategies were extracted from this case study analysis: regional and cross-sector collaboration, promotion of local-first economies and encouragement of the local entrepreneurial spirit, and strategic planning and long-term visioning for development. This research also pinpoints lessons for small Michigan communities: (1) utilize organizations, businesses, and institutions within and surrounding the community, (2) engage in long-term planning and visioning for better development outcomes, (3) support sustainability initiatives and smart growth principles, (4) invest in networking infrastructure to connect to the digital economy, and (5) take advantage of rural-specific loans, grants, and programs through the federal or state government. This case study analysis overall illustrates how officials and community leaders in small towns can strategize their economic development to promote livable, connected, and 21st Century-viable communities