Istrska turistična cesta v turistični ponudbi

Namen vinske turistične ceste je podpreti razvoj vinogradništva, je dodatna možnost oživljanja podeželja, povezovanje mesta z zaledjem ter obogatitev turistične ponudbe. Hkrati predstavlja najboljšo obliko neposrednega promoviranja vin posameznega vinorodnega okoliša in njegove naravne in kulturne dediščine. V prvem delu je z zgodovinskega in gospodarskega vidika predstavljena slovenska Istra. Sledi opis vinorodnih okolišev Slovenije ter definicija vinske turistične ceste. Naloga temelji na predstavitvi Istrske vinske turistične ceste. Predstavljena so najznačilnejša istrska vina in ponudniki na Istrski vinski turistični cesti. Opisan je pomen naravne in kulturne dediščine za razvoj Istrske vinske turistične ceste. V nadaljevanju je s pomočjo marketiškega spleta in SWOT analize VTC prikazana z vidika trženja. Nazadnje so na podlagi ugotovitev navedeni konkretni predlogi za izboljšanje tega projekta, ki bi hkrati omogočili, da bi Istrska vinska turistična cesta dejansko zaživela in postala del turistične ponudbe obalnih mest.The purpose of a touristic wine road is to support the development of viticulture, give additional possibility to revive the countryside, connect the cities and the hinterland and enrich the touristical offer. It is the bestway of promoting typical wines from a single wine-district and at the sametime his natural and cultural inheritance. The first part of the thesis describes the Slovenian Istria from a historical and economical point of view,followed by the description of Slovene wine-districts and the definition of a touristic wine road. The main purpose of this work is to present the touristic wine road of Istria whit its typical wines and its bidders. The thesis present the importance of natural and cultural inheritance for the development of the touristic road of Istria. A market report of the wine road is made with the help of the SWOT analysis. Finally, on the basis of these statings, concrete proposals for the improvement of this project are prepared.They would help the touristic wine road to really come to life and become part of the touristical offer of the coastal cities