Add to ORKGIn marketing research it\u2019s very important to reduce costs and realization time of surveys. On this subject quota sampling can be really usefull provided that the researchers don\u2019t incur systematic errors. However it is possible to limit this kind of errors through prior knowledge of population parameters. In this study data obtained by means of quota samples are compared with those from stratified and simple random samples. The results show that quota sampling procedures secure a high level of accuracy
Surveys applying quota sampling in their final step are widely used in opinion and market research a...
Executive Summary- Probability sampling has a well-developed, relatively straightforward, design-bas...
Sampling is one of the methods of selecting and analyzing specific qualities which refer to statisti...
Sample size reduction in marketing research is one of the most important aims of researchers and exp...
Marketing decisions are often based upon measurements of the market place, which are usually constru...
The sample represents a particular segment of the statistical populationchosen to represent it as a ...
The aim of this paper is to compare sample quality across two probability samples and one that uses ...
Applied statistics research plays pivotal role in diverse problems of social sciences, agricultural ...
International audienceThe EVS survey comprises in France two subsamples, one built randomly, the oth...
In spite of the establishment of probability sampling methods since the 1930s, non-probability sampl...
Nel contesto attuale di società e di mercato, in cui la comunicazione svolge un ruolo sempre più pen...
The paper addresses the problem of quota sampling design and specifically that of “region” and “sett...
Nonprobability sampling describes any method for collecting survey data which does not utilize a ful...
Surveys applying quota sampling in their final step are widely used in opinion and market research a...
he paper aims to discuss, through two examples, how social researchers can reduce the occurrence of ...
Surveys applying quota sampling in their final step are widely used in opinion and market research a...
Executive Summary- Probability sampling has a well-developed, relatively straightforward, design-bas...
Sampling is one of the methods of selecting and analyzing specific qualities which refer to statisti...
Sample size reduction in marketing research is one of the most important aims of researchers and exp...
Marketing decisions are often based upon measurements of the market place, which are usually constru...
The sample represents a particular segment of the statistical populationchosen to represent it as a ...
The aim of this paper is to compare sample quality across two probability samples and one that uses ...
Applied statistics research plays pivotal role in diverse problems of social sciences, agricultural ...
International audienceThe EVS survey comprises in France two subsamples, one built randomly, the oth...
In spite of the establishment of probability sampling methods since the 1930s, non-probability sampl...
Nel contesto attuale di società e di mercato, in cui la comunicazione svolge un ruolo sempre più pen...
The paper addresses the problem of quota sampling design and specifically that of “region” and “sett...
Nonprobability sampling describes any method for collecting survey data which does not utilize a ful...
Surveys applying quota sampling in their final step are widely used in opinion and market research a...
he paper aims to discuss, through two examples, how social researchers can reduce the occurrence of ...
Surveys applying quota sampling in their final step are widely used in opinion and market research a...
Executive Summary- Probability sampling has a well-developed, relatively straightforward, design-bas...
Sampling is one of the methods of selecting and analyzing specific qualities which refer to statisti...