Il mercato della birra artigianale in Friuli Venezia Giulia

In the last few decades a new segment of the beer market has been developing: i.e. the one of craft beer. Because of its recent growth, that indicates the growing interest from both the productive world and the consumers, and the scarcity of information, a research to analyse such market has been carried out, with particular regard to the region Friuli Venezia Giulia. Relatively to supply, the study has involved nine regional enterprises producing craft beer, showing both positive and negative elements, in particular the variability of costs of production and revenues, but also the high profit margins, that give space to good possibilities of development, if more resources will be invested in communication activities. The research has been carried out also from the point of view of demand, aiming at describing the behaviour of beer consumers, with particular regard to the consumption of craft beers