Turkish Colour Naming on the Net

We explored Turkish colour naming using an Internet-based color naming experiment to: a) collect colour names in wide cultural use with their corresponding colour ranges and response times, b) to estimate colour coordinates of centroids of 11 Turkish basic color terms (BCTs) and to compare them to the 11 English BCTs estimated using the same web-experiment, and c) to establish the English equivalents of the most common Turkish colour names (n>11) based on the distribution of their colour coordinates. Turkish colour names were mostly monolexemic (61%) and 38.5% of responses were BCTs. The most frequent responses were the BCTs mor (eq. purple), pembe (eq. pink), mavi (eq. blue), yeşil (eq. green) and sarı (eq. yellow) followed by the non-basic turkuaz (eq. turquoise) and lila (eq. lilac). Response time analysis showed that participants responded quicker to sarı, mor, beyaz (eq. white) and siyah (eq. black) than to other terms. Turkish speakers reached consensus (dominance > 50%) for 25 colour names; sarı had the most samples named with consensus followed by mor, bordo (eq. burgundy) and lacivet (eq. navy blue). The comparison between centroids of Turkish and English eleven BCTs showed a very good agreement (CIEDE2000 distances: mean separation=2.54, standard deviation=1.48)