Exploring the relationship between EU political opinion, Euroscepticism, and populist attitudes with destination image perception

This study is a preliminary exploration of the relationship between populist attitudes and destination image perception. The study focused on the relationship between European political opinion and populist attitudes with destination image perception of international destinations. A European context was the focus given recent political landscape in the European Union (EU) due to 'Brexit,' issues surrounding European integration, the unresolved Eurozone and refugee crisis, and the rise right-wing populist parties. The findings suggest that individuals' political opinion about the EU is related to the destination image perception. Confidence in the EU results in a more positive perception of less popular destinations, whereas Euroscepticism results in a more negative perception of less popular destinations