Hilton equity research - the value under Hilton´s strong brand portfolio

This Work Project aims to assess Hilton Worldwide Holdings Inc (HLT:US)equity value. Hilton is the second biggest Hotel Group operator world wide and its long experience inside this industry gives it an extremely powerful competitive advantage, supported by its strong brand portfolio. During this report, it was forecasted Hilton’s future performance considering its fee-based strategy, the COVID-19 impact and expected recovery and expansion in fastest-growing regions as the APAC. This valuation focused on the DCF model by computing the WACC, resulting in a final recommendation to BUY the stock. Different scenarios were analyzed in order to strength the conclusion