Add to ORKGBackground: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). Purpose: The purpose of this paper is to explain the impact of social media marketingactivities (SMMAs) on customer satisfaction. Methodology: A quantitative method and deductive research approach were adopted inthis research as a means of gathering data. Through a cross-sectional resear...
Purpose – The technology evolution compels retail networks to introduce unique business models to re...
Purpose:This research paper analyses mediation effect of Social Media satisfaction to get Brand Loya...
Social media has provided both companies and customer with new opportunities. Customers are increasi...
Background: The development of social media brings traditional marketing into a newera - social medi...
During the last few years social media has grown into a worldwide phenomenon and it is now a part of...
During the last few years social media has grown into a worldwide phenomenon and it is now a part of...
During the last few years social media has grown into a worldwide phenomenon and it is now a part of...
Background: To date, there have been several studies conducted on how social media marketing affects...
Background: To date, there have been several studies conducted on how social media marketing affects...
This research aimed to study online social media marketing consisting of entertainment, interaction,...
The growing popularity of social media platforms has increased brand investments in social media mar...
The growing popularity of social media platforms has increased brand investments in social media mar...
Purpose: Technology evolution compels retail network to come out with unique business models to reta...
There have been many studies on the use of social media in the B2C context as compared to B2B firms....
Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this...
Purpose – The technology evolution compels retail networks to introduce unique business models to re...
Purpose:This research paper analyses mediation effect of Social Media satisfaction to get Brand Loya...
Social media has provided both companies and customer with new opportunities. Customers are increasi...
Background: The development of social media brings traditional marketing into a newera - social medi...
During the last few years social media has grown into a worldwide phenomenon and it is now a part of...
During the last few years social media has grown into a worldwide phenomenon and it is now a part of...
During the last few years social media has grown into a worldwide phenomenon and it is now a part of...
Background: To date, there have been several studies conducted on how social media marketing affects...
Background: To date, there have been several studies conducted on how social media marketing affects...
This research aimed to study online social media marketing consisting of entertainment, interaction,...
The growing popularity of social media platforms has increased brand investments in social media mar...
The growing popularity of social media platforms has increased brand investments in social media mar...
Purpose: Technology evolution compels retail network to come out with unique business models to reta...
There have been many studies on the use of social media in the B2C context as compared to B2B firms....
Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this...
Purpose – The technology evolution compels retail networks to introduce unique business models to re...
Purpose:This research paper analyses mediation effect of Social Media satisfaction to get Brand Loya...
Social media has provided both companies and customer with new opportunities. Customers are increasi...