Add to ORKGThe customer-to-customer interaction (CCI) literature now addresses a broad range of topics (Nicholls 2010; Martin 2016; Heinonen et al. 2018). One significant literature strand examines the influence of customer (dis)similarity on the CCI experience (Cavusgil et al. 2022). The current paper examines this literature and questions its apparent strong emphasis on the desirability of C2C similarity. It argues that customer dissimilarity may promote human well-being and thus contributes conceptual to our understanding of Transformative Service Research (TSR)
The research distinguishes between individual and shared experiences and advances the understanding ...
Conference Theme: Collaboration in ResearchCrowding is a common phenomenon in services and is detri...
Other than well-trained employees and well-designed physical surroundings, what else can service fir...
The purpose of this study is to explore the CCI implications of differences in customers’ values, co...
Purpose Customer-to-customer (C2C) interaction plays a significant role in service. The purpose of t...
Purpose – This study aims to provide service managers and researchers with a deeper understanding of...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
The notion that customers interact with one other in many services is increasingly recognised, as is...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
In recent years service researchers have increasingly given attention to the multitude of relationsh...
Whereas the critical role of customer participation and interaction with service providers for the q...
Purpose Customer-to-customer (C2C) interaction plays a significant role in service. The purpose of t...
In many service contexts, customers share the service setting with other customers. However, knowled...
The research distinguishes between individual and shared experiences and advances the understanding ...
Conference Theme: Collaboration in ResearchCrowding is a common phenomenon in services and is detri...
Other than well-trained employees and well-designed physical surroundings, what else can service fir...
The purpose of this study is to explore the CCI implications of differences in customers’ values, co...
Purpose Customer-to-customer (C2C) interaction plays a significant role in service. The purpose of t...
Purpose – This study aims to provide service managers and researchers with a deeper understanding of...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
The notion that customers interact with one other in many services is increasingly recognised, as is...
The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C...
In recent years service researchers have increasingly given attention to the multitude of relationsh...
Whereas the critical role of customer participation and interaction with service providers for the q...
Purpose Customer-to-customer (C2C) interaction plays a significant role in service. The purpose of t...
In many service contexts, customers share the service setting with other customers. However, knowled...
The research distinguishes between individual and shared experiences and advances the understanding ...
Conference Theme: Collaboration in ResearchCrowding is a common phenomenon in services and is detri...
Other than well-trained employees and well-designed physical surroundings, what else can service fir...