Add to ORKGNew consumption habits stand out against the idea of a rational consumer, which is aimed at maximizing utility according to budget constraint. Presently, people have the tendency to behave differently according to various purchase opportunities; a significant role is played by both ethical sides and selfless motivations. These new trends fall within the context of a new social paradigm that foresees postmodern society’s rise. Consumers have the tendency to use the market as an arena in which political, ethical and environmental issues may arise, starting a new trend of an alternative consumption called “political consumerism”. In this paper we’ll try to understand how new consumption habits mirror features of postmodern society, starting wi...
Recently in Italy, the evolution of food consumption occurs through the purchase of healthy and env...
Since 2008, the European and global economic crisis and the digital revolution are the two main agen...
The authors draw attention to the creative possibilities offered by collective purchase as a mechani...
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizi...
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizi...
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizi...
European society, with its steadily increased welfare levels, is not only concerned about food (safe...
The concept of postmodern consumer plays a central role within the debate started in the early 80s c...
The paper is an attempt to analyze the role of consumers and some of the most important trends in th...
Why are consumers increasingly participating in alternative food chains to co-produce and distribute...
Why are consumers increasingly participating in alternative food chains to co-produce and distribute...
The concept of the 'postmodern consumer' plays a central role in the debate, started in the early 80...
Recently in Italy, the evolution of food consumption occurs through the purchase of healthy and env...
Since 2008, the European and global economic crisis and the digital revolution are the two main agen...
The authors draw attention to the creative possibilities offered by collective purchase as a mechani...
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizi...
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizi...
New consumption habits stand out against the idea of a rational consumer, which is aimed at maximizi...
European society, with its steadily increased welfare levels, is not only concerned about food (safe...
The concept of postmodern consumer plays a central role within the debate started in the early 80s c...
The paper is an attempt to analyze the role of consumers and some of the most important trends in th...
Why are consumers increasingly participating in alternative food chains to co-produce and distribute...
Why are consumers increasingly participating in alternative food chains to co-produce and distribute...
The concept of the 'postmodern consumer' plays a central role in the debate, started in the early 80...
Recently in Italy, the evolution of food consumption occurs through the purchase of healthy and env...
Since 2008, the European and global economic crisis and the digital revolution are the two main agen...
The authors draw attention to the creative possibilities offered by collective purchase as a mechani...