Корпоративна культура – важливий фактор конкурентоспроможності організації

Іртищева, І. О. Корпоративна культура – важливий фактор конкурентоспроможності організації / І. О. Іртищева // Зб. наук. пр. НУК. – Миколаїв : НУК, 2015. – №. 1(457). – С. 69–74.Проведено комплексне дослідження сутності, факторів, чинників, інструментів впливу корпоративної культури на рівень конкурентоспроможності організації. Доведено, що співробітники компанії з високою корпоративною культурою працюють із повною самовіддачею і високою продуктивністю, що робить компанію конкурентоспроможною.The complex study of the entity, factors, components, and tools of the impact of the corporate culture upon the level of the organization competitiveness has been carried out in the article. It is proved that the company employees with a high corporate culture work with full dedication and high productivity, which makes the company competitive. It is proved that thriving companies carry out something special within, namely they improve the corporate culture, to change the corporate strategy, extend the presence in the market or achieve technological benefits. The corporate culture determines the employees' idea of the company. It is an important source of stability. It creates the conditions for employees to work with full dedication and high productivity, which makes the company competitive. Most of the scientists involved in the organizational problems are now aware that the culture has a powerful impact upon the production indicators and the long-term efficiency of enterprises. Knowledge of the basics of the organizational culture of the enterprise helps new employees interpret the events that take place properly and put the right priorities. The corporate standards encourage a worker's self-awareness and responsibility in performing the tasks which were set before them. The corporate culture is almost always the original mix of values, attitudes, norms, habits, traditions, forms of behavior and rituals peculiar just for this organization. The core of this conglomerate is the values on the basis of which the norms of behavior in the company are formed. The values highlighted and stated by the founders and most respectable members often become the key link, from which depends the cohesion of employees that form the unity of views and actions, ensures the achievement of aims.Проведено комплексное исследование сущности, факторов, инструментов влияния корпоративной культуры на уровень конкурентоспособности организации. Доказано, что сотрудники компании с высокой корпоративной культурой работают с полной самоотдачей и высокой производительностью, что делает компанию конкурентоспособной