Data Science Methods for the Analysis of Controversial Social Media Discussions

Social media communities like Reddit and Twitter allow users to express their views on topics of their interest, and to engage with other users who may share or oppose these views. This can lead to productive discussions towards a consensus, or to contended debates, where disagreements frequently arise. Prior work on such settings has primarily focused on identifying notable instances of antisocial behavior such as hate-speech and “trolling”, which represent possible threats to the health of a community. These, however, are exceptionally severe phenomena, and do not encompass controversies stemming from user debates, differences of opinions, and off-topic content, all of which can naturally come up in a discussion without going so far as to compromise its development. This dissertation proposes a framework for the systematic analysis of social media discussions that take place in the presence of controversial themes, disagreements, and mixed opinions from participating users. For this, we develop a feature-based model to describe key elements of a discussion, such as its salient topics, the level of activity from users, the sentiments it expresses, and the user feedback it receives. Initially, we build our feature model to characterize adversarial discussions surrounding political campaigns on Twitter, with a focus on the factual and sentimental nature of their topics and the role played by different users involved. We then extend our approach to Reddit discussions, leveraging community feedback signals to define a new notion of controversy and to highlight conversational archetypes that arise from frequent and interesting interaction patterns. We use our feature model to build logistic regression classifiers that can predict future instances of controversy in Reddit communities centered on politics, world news, sports, and personal relationships. Finally, our model also provides the basis for a comparison of different communities in the health domain, where topics and activity vary considerably despite their shared overall focus. In each of these cases, our framework provides insight into how user behavior can shape a community’s individual definition of controversy and its overall identity