Lettering and its applications

V magistrski nalogi smo podrobneje razložili izraz lettering, ki ga v neposrednem prevodu imenujemo oblikovanje črk. Lettering je integracija črke in slike, besedila in ilustracij. Črke in besede nastopajo kot glavni vizualni elementi z združeno sporočilno vrednostjo besede in slike. V teoretičnem delu naloge smo predstavili ključne tipografske principe, ki pripomorejo k razumevanju delovanja črke in njenemu odnosu do prostora. Raziskali smo celotno črkovno klasifikacijo, ki odkriva zgodovinske in tehnične značilnosti posameznih pisav. Skozi praktični del naloge smo analizirali vidike uporabe letteringa v grafičnem oblikovanju. Rezultati so pokazali vsestranskost uporabe letteringa v različnih komunikacijskih orodjih in pomembne razlike med vektorsko in rastrsko obliko letteringa. Spoznali smo, da je lettering oblika vizualnega izražanja, ki izdelkom, na katere je apliciran, doda unikatnost, avtentičnost in značilno prepoznavno obliko.In our master thesis we explained the term lettering, which stands for letter design. Lettering is an integration of letters and pictures, text and illustration. Letters and words act as main visual elements with a combined message value of words and pictures. In the theoretical part of our thesis we presented key typographic principles which help us understand how letters function and their relationship with their surroundings. We researched the whole letter classification which uncovers historical and technical characteristics of individual typefaces. Through the practical part of our thesis we analyzed types of lettering use in graphic design. Results showed the versatility of lettering in different communication tools and important differences between vector and raster forms of lettering. We concluded that lettering is a form of visual expression, which adds uniqueness, authenticity and a recognizable shape to all products that it’s applied to