Add to ORKGThe authors contacted five practitioners in the sports industry who offered through email insight from their experiences on the practices of their teams for encouraging and rewarding behavioral loyalty. Their comments highlighted the importance of letting the loyal customers know that they are valued and appreciated, the need for special exclusive benefits that reward loyalty, and the significance of social benefits
Purpose Statement: The purpose of this professional paper is to review psychological and marketing t...
The concept of loyalty can be variebly understood. In a discussion about the relation between the or...
[[abstract]]In former marketing process, the final goal is achieves the customer to be loyalty, but ...
Relationship marketing advocates point toward increased customer loyalty as their ultimate goal. Whi...
The aim of this study was to show how loyalty of a brand in the sports spectrum can affect that bran...
The object of the study: a loyal customer influence and affection „X“ sports organizacion assessment...
This research analyzes the relationship between brand perception of users of a sports service and t...
Hospitality companies have long been pursuing ways to achieve customer loyalty, most of them through...
Some brands seem to garner uncommon levels of loyalty from their customers. These brands can weathe...
Managing customer value by offering qualitative services is considered a critical component of the m...
Social media has changed the way people interact with companies and one another as well as become a ...
International audienceThis research aimed to investigate the possible relationships between the conc...
Sports organisations in many countries are now experiencing intense competition because of the recen...
Today's marketers are still faced with the challenge of winning loyal customers despite over 90 year...
This research aimed to investigate the possible relationships between the concepts of consumer loyal...
Purpose Statement: The purpose of this professional paper is to review psychological and marketing t...
The concept of loyalty can be variebly understood. In a discussion about the relation between the or...
[[abstract]]In former marketing process, the final goal is achieves the customer to be loyalty, but ...
Relationship marketing advocates point toward increased customer loyalty as their ultimate goal. Whi...
The aim of this study was to show how loyalty of a brand in the sports spectrum can affect that bran...
The object of the study: a loyal customer influence and affection „X“ sports organizacion assessment...
This research analyzes the relationship between brand perception of users of a sports service and t...
Hospitality companies have long been pursuing ways to achieve customer loyalty, most of them through...
Some brands seem to garner uncommon levels of loyalty from their customers. These brands can weathe...
Managing customer value by offering qualitative services is considered a critical component of the m...
Social media has changed the way people interact with companies and one another as well as become a ...
International audienceThis research aimed to investigate the possible relationships between the conc...
Sports organisations in many countries are now experiencing intense competition because of the recen...
Today's marketers are still faced with the challenge of winning loyal customers despite over 90 year...
This research aimed to investigate the possible relationships between the concepts of consumer loyal...
Purpose Statement: The purpose of this professional paper is to review psychological and marketing t...
The concept of loyalty can be variebly understood. In a discussion about the relation between the or...
[[abstract]]In former marketing process, the final goal is achieves the customer to be loyalty, but ...