Visual Rhetoric and The English Careers Website

We live in a fast-paced, visually-saturated 21st-century world where people want to access the latest information as quickly and conveniently as possible. Images play a role in efficient communication because they can convey concepts that words alone cannot. The pairing of visual content with written text is ubiquitous in everyday communication. Visual content functions to supplement and complement the written word, further engaging the audience and creating a thorough understanding. The persuasiveness of visual content cannot be ignored. This thesis analyzes the pictorial elections I made as an intern for the English Department using the concepts I gleaned from researching visual rhetoric and multimodal composing. Keywords: resonance, epideictic rhetoric, visual metonymy, modal affordances, visual topo