The Event ‘‘7 Wonders of Gastronomy’’ and the Digitalization of Communication in the Portuguese Context

Food and wine and cuisine are one means of product differentiation in a tourist market where destinations that may be the same in terms of retail provision, buildings, climates and other characteristics vie for the tourist expenditure. The positive relationship between gastronomy and tourist activity is an economic catalyst for growth in specific territories, promoting local products and providing added value to the tourist. In this context, gastronomic tourism is an excellent business opportunity for Portugal if the country is able to capitalize on the development of high-quality agriculture and food, especially related to the election of the “7 Wonders of Gastronomy”