The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With th...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Abstract Purpose Seeking ways towards a sustainable future is the most dominant socio-political chal...
The purpose of this paper is to provide new theoretical perspective on marketing for sustainability,...
Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of ...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Marketing, and the business schools within which most marketing academics and researchers work, have...
Over the past several decades, scholars have highlighted the obligations and opportunities for marke...
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with o...
To improve sustainability education in marketing, sustainability needs to be included in the marketi...
In this article, three different conceptions of sustainable marketing are discussed and compared. Th...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Current marketing practices promote goods and services irrespective as to what their impacts on the ...
Abstract The concept of sustainability is increasingly being addressed theoretically by scholars and...
For generations marketing students have been taught the mantra of the 4Ps. This paper questions the ...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Abstract Purpose Seeking ways towards a sustainable future is the most dominant socio-political chal...
The purpose of this paper is to provide new theoretical perspective on marketing for sustainability,...
Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of ...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
Marketing, and the business schools within which most marketing academics and researchers work, have...
Over the past several decades, scholars have highlighted the obligations and opportunities for marke...
Contemporary research on sustainability is fragmented between multiple disciplines and areas, with o...
To improve sustainability education in marketing, sustainability needs to be included in the marketi...
In this article, three different conceptions of sustainable marketing are discussed and compared. Th...
Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Current marketing practices promote goods and services irrespective as to what their impacts on the ...
Abstract The concept of sustainability is increasingly being addressed theoretically by scholars and...
For generations marketing students have been taught the mantra of the 4Ps. This paper questions the ...
This article examines how sustainable marketing could be achieved through the contribution of three ...
Abstract Purpose Seeking ways towards a sustainable future is the most dominant socio-political chal...
The purpose of this paper is to provide new theoretical perspective on marketing for sustainability,...