The most important factor that motivates the work of this dissertation is the loss of ecosystem services. Soil erosion, deforestation, and loss of biodiversity are prevalent in developing countries. Thus, reliable estimates of their values are crucial for policy making and sustainable management of environmental and natural resources. However, empirical evidence shows that many valuation studies conducted in developing countries are of poor quality, questioning the reliability of their results. Therefore, the core work presented in this dissertation aims at improving the reliability of stated preference (SP) studies by addressing critical issues across four self-contained articles using three examples of SP surveys related to the Blue Nile...