THE ART OF ENTREPRENEURS TO SURVIVE DURING PANDEMIC COVID-19

Entrepreneurship as an endeavor to create value through the introduction of business opportunities, appropriate risk-taking management, and through communication and management skills to mobilize people, money, and other raw materials or resources needed to produce projects to run well. An entrepreneur, a person who has sales skills, starts offering ideas up to commodity services. As an independent business actor in the form of health services, he is required to know well business management. A midwife who opens an independent practice in accordance with their expertise can be called an entrepreneur (Vocational entrepreneurship). Entrepreneurship principles that are held firmly, can help the management of the Midwife Practice to be able to produce promising profits. Being a midwife who is superior in the field of entrepreneurship / interprenuership in the form of independent practice is able to create jobs, especially entrepreneurs engaged in midwifery services [1] Midwives as independent business actors are required to be able to be managerial and business executors, supported by the ability to make plans based on a vision that is implemented strategically and have good personal abilities to achieve success. It is hoped that midwives will be able to provide professional health services, be able to manage service management, and have an entrepreneurial spirit [2] Opening an independent home practice, trying to boost new innovations in business management, starting with the existence of capital, medical devices, room arrangement, financial management, and others, so that the expected profit can be realized without reducing the quality of service provided given [3] Opening a Midwife Practice is a form of community service, both from a social perspective and to apply the knowledge that is owned with the hope of increasing the degree of public health, especially maternal and child health. The COVID-19 pandemic situation requires health workers including midwives to adapt to continue to serve patients optimally, providing maternal and child health services from the Independent Midwives Practice (PMB). (ulfah) Based on the central IBI report as of June 7, 2020, there were 974 out of 9,296 PMBs that closed their practice locations. Maternal and child health services at Praktik Mandiri Midwives during the COVID-19 pandemic continue to encourage midwives and patients to continue to carry out services in accordance with health protocols [4