Add to ORKGOne of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. With an increasing number of consumers ignoring ads, the need for an effective method that can help capture consumer's attention has gained utmost importance. The paper looks at contextual advertising as a solution to the aforementioned problem
Advertising is a famous feature of modern business operations. One can encounter advertising message...
Web advertising, a form of online advertising, which uses the Internet as a medium to post product o...
This paper address advertising in ubiquitous media environments by empirically discussing challenges...
One of the biggest challenges for both publishers and brands today is capturing the attention of use...
One of the biggest challenges for both publishers and brands today is capturing the attention of use...
Contextual advertising entails the display of relevant ads based on the content that consumers view,...
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In thi...
It is argued that contextual advertising is combination of image (graphical information and sound), ...
The current boom of the Web is associated with the revenues originated from Web advertising. As one ...
As part of the promotional mix, advertising plays a significant role in a company’s or organisation’...
Contextual Advertising, a major sources of income for a large number of websites, is aimed at sugges...
The thesis introduces contextual advertising on internet using Google AdWords. The paper describes i...
Contextual advertising is one of the most critical components in the economic system of internet due...
Contextual advertising can be viewed as an information filtering task aimed at selecting suitable ad...
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. Focusin...
Advertising is a famous feature of modern business operations. One can encounter advertising message...
Web advertising, a form of online advertising, which uses the Internet as a medium to post product o...
This paper address advertising in ubiquitous media environments by empirically discussing challenges...
One of the biggest challenges for both publishers and brands today is capturing the attention of use...
One of the biggest challenges for both publishers and brands today is capturing the attention of use...
Contextual advertising entails the display of relevant ads based on the content that consumers view,...
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. In thi...
It is argued that contextual advertising is combination of image (graphical information and sound), ...
The current boom of the Web is associated with the revenues originated from Web advertising. As one ...
As part of the promotional mix, advertising plays a significant role in a company’s or organisation’...
Contextual Advertising, a major sources of income for a large number of websites, is aimed at sugges...
The thesis introduces contextual advertising on internet using Google AdWords. The paper describes i...
Contextual advertising is one of the most critical components in the economic system of internet due...
Contextual advertising can be viewed as an information filtering task aimed at selecting suitable ad...
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. Focusin...
Advertising is a famous feature of modern business operations. One can encounter advertising message...
Web advertising, a form of online advertising, which uses the Internet as a medium to post product o...
This paper address advertising in ubiquitous media environments by empirically discussing challenges...