CHANGING DYNAMICS OF HOSPITALITY INDUSTRY IN INDIA AMID COVID'19

The Indian tourism and hospitality sector is one of the major components of Indian service industry contributing for 9.2 % of India's GDP. Also it's a huge avenue for employment in India by providing 2.67 Cr jobs in 2018. Tourism and Hospitality Sectors are also a great source of foreign exchange for India. Recently, Due to the fatal and highly contagious nature of the Novel Corona virus or Covid-19, all the economic activities and the movements across the country has been stopped as Indian government has imposed a country wide lockdown since March 24, 2020. All the sectors including Tourism and Hospitality are heavily impacted by this unprecedented situation and livelihoods are at stake. Therefore, the aim of this study is to assess the impact of these restrictions due to Covid-19 on the Tourism and Hospitality industry in India. The Methodology technique used is conceptual and the Secondary data published through government sources, websites, published reports, magazines and newspapers is used for the study. The major findings regarding the extent of the impact on the Hospitality industry (Hotels, Aviation, Travel and Tourism) are highlighted. In conclusion, this study will be helpful for the authorities to understand the depth of the problem and to implement necessary measures to make this sector more sustainable