A STUDY ON SUSTAINABLE REVIVAL OF HOSPITALITY INDUSTRY POST COVID- 19 PANDEMIC

COVID-19 pandemic is a threat to mankind across the globe. Hospitality industry is undergoing a forceful lockdown with shouldering a high amount of operational cost and overheads that has got it financial standing to a rock bottom. It is been through a tsunami of recession with a dense darkness. The non-favorable conditions and the non-supportive government policies are making the reinstate process very difficult. Sustainability seems to mission impossible with many hotels with low profile financial conditions. The research revolves around the impact of the pandemic and identifying possible solutions that will not only help the hoteliers to revive but also to boost the hospitality industry back at it normal pace and prosper. It is very important that all the stakeholders of the hospitality industry like Hoteliers, Customers, travel agents, tour operators, government, NGO, financial institution should work in harmony and symbiosis to come out of this global crisis