RETHINKING OF THE SOCIAL MEDIA AS A PLATFORM FOR MARKETING

This actively demonstrates that in one world we live in, we are experienced different types of scenarios for the exact purpose of every action we make. But since 2020, we all share the pandemic and adoption of Technology is the option we all must keep things going. Education, the corporate world and even the political world adopted new ways to provide their goods and services to their consumers. To make these new ways of providing goods and services to the consumers. Does the following research show why social media marketing will be the most efficient way of marketing in the future? This actively demonstrates that research is based on the four Ps of marketing, and we discuss the merits and the demerits of social media marketing. Social media is growing at a rapid rate and it has established a huge place in the field of marketing. In the research study, the role of social media on digital marketing and its implication on business had been discussed. The study shows the growing importance of social media marketing in today's business world. The concept of marketing has also been clearly discussed in the research study. Some theories have also been used in the study to understand the factors in the process of marketing. The importance of social media marketing has been conveyed through the research study. Due to its various benefits, marketing organizations use it on a huge scale to increase the profitability of the business. The four pillars of marketing which is an essential element for marketers have also been discussed in the research study. It has been identified that cyber-bullying are the most significant among them. The study has highly focused on the four pillars and their importance in the field of marketing. Social media holds an important place in today's world and it has also changed the way of marketing to the customers. A wide range of customers highly relies on the platforms of social media for the purpose of marketing. Thus, its growth is also increasing accordingly. Several organizations also use it as a way to increase their sales and brand awareness. The research study had also identified, that social media marketing often allows market access of the product to customers in all parts of the world. In comparison to the traditional forms of marketing, it is costefficient and also helps in reaching out to more number of customers. Thus, in this regard, social media marketing has observed a huge growth in all parts of the world which has been conveyed through the research study